Fueling Your SaaS Business Engine.
When a skilled marketing team and proven strategies unite, achieving growth becomes unstoppable.
Tanuj managed our account at Smarketers. Tanuj managed the process of building our website from scratch, along with all the features needed for SEO and digital marketing. Tanuj also managed a series of successful social media campaigns for us. I found him to be competent and easy to communicate and work with. I would gladly work with Tanuj in the future for my digital marketing needs.
Venkat Sharma, Founder & CEO, Sentient Solutions for Accounting
Save your valuable dollars; there’s no need to build a complete marketing and sales team.
Accelerate your growth with PurplePin.
In-house
- 6 months to recruit and onboard your marketing team
- $30k+ per year average salary of a SaaS marketing manager
- Finding full-stack B2B SaaS marketers is a rare occurrence
PurplePin
- 6 months to get on your growth path
- $20K+ per year retainer fees of PurplePin’s marketing team
- Full-stack B2B SaaS marketers driving your growth objectives
Rely on our market-proven playbooks to steer your journey with confidence. Whether you’re an early-stage startup or a mid-market firm, we’re committed to being your long-term partner, providing unwavering support and guidance every step of the way.
Our Approach
SaaS companies thrive with PurplePin
Message-Market Fit
You have identified a gap and built software around it, achieving initial success through referrals and your personal network. However, your go-to-market (GTM) strategy is stuck because your audience is not resonating with your messaging and communication.
We understand your Ideal Customer’s needs, wants, and pain points and craft messaging that speaks directly to them.
Experimentation
Since we have achieved the initial message-market fit, a pilot will be run across various channels: email campaigns, cold calling, social media, the website, etc., to assess the effectiveness of the brand message.
During this phase, we will build internal playbooks, develop content, align your teams, and set up the required MarTech stack for your GTM strategy.
Scale
When all the necessary components are in place, we are fully prepared to scale. Our approach involves a continuous cycle of experimentation, learning, iteration, and growth.
As your business grows and evolves, you might choose to handle some aspects internally. In such cases, we ensure a smooth transition for your continued success.
Our Services
Account-based Marketing / Demand Generation
Inbound Marketing
Growth Accelerator – Message/Market fit + Scale
Personal Branding
Website Development
Inside Sales
Tanuj made a remarkable contribution to the Marketing team during his time at HighRadius. He demonstrated his expertise in driving quality meetings and cultivating opportunities in the European market. Tanuj’s strategic insights and dedication added immense value to the team, while his ability to forge meaningful stakeholder relationships at the same time was highly commendable. I’m confident he will continue to thrive in his future endeavors and would highly recommend him to any organisation looking to scale their marketing & lead gen portfolio!
Apoorva Thakur, Associate Manager, Solution Engineering, HighRadius